Diana Becerra

← Product  ·  Brand

Brand work, before and alongside product.

Identities, collateral and visual systems for places: hotels, restaurants, residential developments. Made with Casa 231.

Brand identity · Guadalajara, MX

Brada Collection

A chain of hotels built on a simple promise — that arriving somewhere can feel like being received, not just checked in. I shaped the brand world where elegance is warm rather than distant.

What was done

Brand identity, welcome book, collateral system, brand guidelines

Context

Accessible luxury hotel chain · Casa 231

Brand identity · Los Ángeles, CA

Brada Living

Apartment living, California-style — where even a rent receipt arrives with a bit of charm. A brand that turns the admin of renting into something that actually feels like home.

What was done

Brand identity, app UI direction, digital collateral

Context

Rental apartment platform, West Coast · Casa 231

Visual identity · Baja California, MX

Vayu

Homes tuned to the wind and the sea, for a community that lives outdoors. An editorial identity for a place where the landscape is the lifestyle.

What was done

Visual identity, naming support, sales materials

Context

Outdoor-lifestyle residential development · Casa 231

Brand identity · Guadalajara, MX

Mumú

A small green world tucked inside one of Brada's hotels — the pause within the stay. A hand-drawn warmth for a place where you slow down without noticing.

What was done

Brand identity, packaging, in-venue collateral

Context

Hotel café within Brada Collection · Casa 231

Visual identity · Guadalajara, MX

The Fitzgerald

A rooftop made for celebrating, perched above a tower of offices and shops. A deco monogram and a wink — The Fitz es una fiesta — bring glamour to the top of the working day.

What was done

Visual identity, monogram design, event collateral

Context

Rooftop venue in mixed-use tower · Casa 231

Brand identity · La Cruz, Nayarit

Faro Grill

A restaurant inside a lighthouse, surrounded by sea. The identity leans into that singular setting — nautical, full of character — making the place itself the destination.

What was done

Brand identity, menu design, environmental graphics

Context

Lighthouse restaurant · Casa 231

Brand identity · San Juan Cosala, MX

Constanza Reserve

A place reserved for those who seek stillness. An identity built around the idea of belonging — where nature, warmth, and quiet luxury converge into a world worth returning to.

What was done

Brand identity, collateral system, outdoor advertising, lifestyle direction

Context

Residential development · Casa 231